Sveta Undalova: CHAOS OF THE THIRD WORLD
This conceptual fashion photography editorial examines tension, movement, and identity through expressive imagery, styling, and a focused visual narrative. The fashion editorial uses saturated red as a central visual and symbolic device, creating a sense of urgency and emotional compression across expansive desert landscapes and stark studio backdrops. Plumes of coloured smoke cut through the open environment, introducing contrast and disruption against the stillness of the desert terrain.
The fashion photography is driven by spatial awareness and physical presence. Scale, negative space, and carefully managed light shape the relationship between body, garment, and environment, while smoke bombs introduce movement and visual friction within the frame. Their drifting forms interrupt the clarity of the landscape, reinforcing themes of tension and instability without overwhelming the subject.
Editorial styling introduces a clear contrast between softness and structure. Fluid silhouettes are offset by decadently decorated masks and opera gloves, combining the movement of scarves with the rigidity of a two-piece suit. This interplay sharpens the opposition between freedom and containment, reinforcing the editorial’s focus on identity as something shaped through motion, pressure, and visual opposition.
Hair and makeup support the fashion editorial by emphasising structure, skin texture, and clarity of expression. The approach remains minimal, allowing the models to act as expressive focal points rather than decorative surfaces. This simplicity ensures that gesture, colour, and atmosphere carry the emotional weight of each image.
Performance anchors the conceptual fashion photography series. The models deliver physically precise portrayals that maintain emotional focus across varied environments. Their posture and movement work in dialogue with the smoke-filled settings, strengthening the project’s examination of tension and identity. Supported by strong technical and logistical coordination, the series presents a cohesive and visually assured body of work.
Photographer: Sveta Undalova
Ig: http://www.instagram.com/undalova
Model: Liza & Ira @Gracemodelsmoscow
Ig:http://www.instagram.com/gracemodelsmoscow
Makeup Artist/Hair Stylist: Lucy Smotrova @Muah_by_lucy
Ig: http://www.instagram.com/muah_by_lucy
Creative Director: Svetlana Undalova
Ig: http://www.instagram.com/undalova
Stylist: Irina Plotnikova @M0rk0fka
Ig:http://www.instagram.com/m0rk0fka
Assistant: Marina Kanalina @Smartw00d
Ig: http://www.instagram.com/smartw00d
Assistant: Vitaly Ustinov @Farepepper