Good vs Evil is a conceptual fashion photography editorial that explores folklore, symbolism, and theatrical costuming to examine the tension between innocence and power. Set against a stark, rocky landscape, the fashion editorial uses heightened contrast, sculptural silhouettes, and a focused colour palette to create imagery that feels confrontational, surreal, and emotionally charged. The environment acts as both stage and antagonist, sharpening the narrative stakes of the series.

The fashion photography is unified through a clear visual language that brings styling, image capture, and post-production into close alignment. Elaborate costume elements are balanced with strong compositional intent, ensuring the models contrast with their surroundings. Retouching preserves texture and atmosphere, reinforcing the dramatic tone without flattening the physicality of the garments or landscape.

Performance is central to the conceptual fashion editorial. The models deliver character-driven portrayals that move between dominance, unease, and vulnerability. Through posture, gaze, and controlled gesture, each figure communicates a distinct presence, while their collective dynamic introduces a cinematic tension that strengthens the narrative arc of the series.

Hair and makeup play a defining role within the fashion photography series. Stylised makeup and sculptural hair designs amplify the theatrical qualities of the imagery while maintaining consistency across the set. A clear influence from Stephen King’s IT is portrayed throughout the project. Costume selections support the concept through strong silhouettes and contrasting textures, reinforcing the symbolic divide between softness and power without tipping into excess.

Together, the team presents a conceptual fashion photography project with a clear creative vision and strong narrative cohesion. Good vs Evil stands as a visually assured editorial that uses comedian symbolism, performance, and styling to interrogate power, innocence, and transformation.