‘MOI’ by zhenzhen cao
This conceptual fashion photography editorial by Zhenzhen Cao explores identity as a shifting internal dialogue through surreal imagery, performance, and constructed environments. The conceptual photography project uses symbolic scale and psychological tension to examine the fluid nature of selfhood, positioning the body as both subject and site of transformation. The series prioritises atmosphere and narrative clarity, allowing visual metaphor to emerge without overpowering the central figure.
The fashion photography unfolds as a quiet psychological study, treating identity not as a fixed state but as an evolving inner landscape. Carefully composed scenes place the subject within theatrical yet introspective settings, where space, proportion, and gesture work together to suggest internal movement. The balance between surreal elements and emotional focus keeps the imagery grounded while maintaining a sense of imaginative openness.
Performance plays a central role within the conceptual editorial. Model Wang Qian moves between detachment and vulnerability across the series, giving physical form to the idea of multiple inner selves. Her presence shifts subtly from frame to frame, anchoring the project’s more abstract ideas in lived emotion rather than overt dramatics.
Hair and makeup support the narrative structure of the fashion editorial. Hiroyuki Niino uses clean lines, sculpted finishes, and subtle variations in styling to mark transitions in mood and identity. These changes guide the viewer through the psychological progression of the series without drawing attention away from the subject.
Fashion design functions as an extension of the body within the conceptual fashion photography series. Garments echo themes of multiplicity and self reflection, reinforcing the idea of identity as layered and evolving rather than decorative. Together, the team delivers a cohesive and immersive body of work that feels thoughtful, emotionally precise, and visually assured.
Photographer / Creative Director
Zhenzhen :https://www.instagram.com/zhenzhen_cao
Model
Wang Qian: https://www.instagram.com/a_a_andy8793
Fashion Designer: Wang Qian
https://www.instagram.com/a_a_andy8793
Makeup Artist / Hair Stylist: Hiroyuki Niino