photography by Svetlana Melnikova : ‘WILDFLOWERS’
Wildflowers is a fashion photography project shaped by observation rather than spectacle. Shot by Polina Mordvinova, the series places the human figure within open natural settings, allowing landscape, light and stillness to influence the mood of each image. The photography is calm and attentive, using space and distance to create a sense of quiet endurance against detailed landscapes.
Svetlana Melnikova’s creative direction and hair styling give the project its coherence. Her approach is consistent across the series, favouring natural movement and restraint over visual excess. Hair is treated as an extension of the environment, responding to wind and posture in a way that feels unforced and intentional.
Makeup by Evgeniya Pugacheva is subtle and controlled, preserving the individuality of each model while maintaining a glowing visual tone. This know-how to use just enough product allows expression and presence to remain central to the work and is a consistently underrated makeup skill.
The models Polina Kirilina, Lena Timakova and Natalya Likhanovich bring a grounded physicality to the series. Their performances rely on posture and stillness rather than gesture, reinforcing the project’s reflective character - they’re stoic, unwavering.
Wildflowers reads as a quiet meditation on resilience and continuity. It presents fashion as something lived and observed, shaped by environment, time and emotional steadiness rather than performance.
Photographer:
Polina Mordvinova
https://www.instagram.com/paulmordvian
Creative Director / Hair Stylist:
Svetlana Melnikova
https://www.instagram.com/svetlanamelnikova.style
Models:
Polina Kirilina
https://www.instagram.com/polinvy
Lena Timakova
https://www.instagram.com/len.timak
Natalya Likhanovich
https://www.instagram.com/wannahypnomagic
Makeup Artist:
Evgeniya Pugacheva