Editorial: The Hangover

Creative Director: @marygarlic2000

Photographer: @cinthyacabrerat

Photographer Assistant: @irene_cama

Fashion Stylist: @carlotavivesg

Stylist Assistant: @carlotacanalrial

Make up Artist and Hair: @ioana.rmn

Model Agencies: @blowmodels & @fifthmodels

Models: @mi.ss_mi & @barbvash

Vintage Archive: @marygarlic2000

This story was created using the Marygarlic Archives. Marygarlic is a Spanish brand focused on creating garments through upcycling and artistic direction. It has a large archive of vintage pieces, which are used to build new collections, create narratives, and are also available for rental to stylists, artists, and creative projects. 

The editorial explores the visual language of 2000s celebrity culture — the constant transition from cafés to sofas, taxis, elevators, and nightclubs, always observed and never fully private.

Loosely inspired by the Olsen twins, the story features two models who are not related, yet framed as if they were,  reflecting how the media and paparazzi often constructed identities and relationships for young women.

References to tabloid photography and grunge, nu-metal, and alt-rock imagery of the era appear throughout,  evoking bands like Placebo, Deftones, or Evanescence. The mood sits between glamour and exhaustion —  decadence mistaken for luxury, a hangover after a night of excess, the silence after the flash. 

With the return of indie sleaze, Marygarlic revisits this aesthetic not as nostalgia, but as critique: questioning the voyeurism, desire, and constructed glamour embedded in the period, while acknowledging its cultural and visual impact.

Our thoughts:

We are fascinated by the resurgence of indie sleaze, a not forgotten era of stale cigarette smoke, blurred eyeliner, Lady Gaga playing somewhere in the distant rooms of a house party and, of course, mornings of regret and black coffee. It was truly a “you had to be there” era, if you remember being there at all.

We think María has captured that signature feel through her garments’ curation.

Cinthya’s ode to early 2000s paparazzi flash photography elevates the collection, with dynamic lighting and cheeky compositions set against grungy backdrops. Garments styled by Carlota Vives from the Marygarlic archives, including Burberry, Yves Saint Laurent and Javier Simorra, sit jarringly on dirty sofas and in dingy alleyways, exactly as the era intended.

All of the above complements the implementation of the early 2000s it-girl archetype in Marta López and Julia López, both represented by Blow Models Barcelona. Their embodiment of the socialite shines alongside the other elements, encapsulating not only the mesmerising beauty of the Y2K model but also the effortless nonchalance.

People rarely quite capture this era, but with this editorial we were particularly impressed.