MORE THAN A CONSUMER
We are constantly bombarded with messages to consume and to look like the most perfect person, act perfect, feel perfect, and follow the herd. I have been feeling like I've had to put on a happy face and used retail therapy during covid as a way to cope with my emotional struggles and insecurities.
I wanted to express through my model that retail therapy actually makes you feel overwhelmed and fake that consuming products produces more waste, and that it actually makes us feel even more disconnected from ourselves which is why I have her wearing a mask. The more we consume to feel better, the more we are hiding from how we actually feel. We are more than consumers and there is more to us than the products we buy. I wanted this project to express how plastic I felt burying myself and catching myself falling for a placebo.
Photographer: Erika Lamothe
IG: erikalamothephotography
WB: http://erikalamotheart.com
Model: Taylor Moncrieff
IG: tastefullytay_model