BE THE BEAR & GOLDHOUSE'S "RULER" LYRIC VIDEO OUT NOW
Following the release of their collaborative single "Ruler," Be The Bear & GOLDHOUSE return today to unveil the official lyric video, out now via CONGO Records / Spinnin' Records. Effervescent, carefree, and vibrant, "Ruler" is the perfect song to dance along to, and that's exactly what the lyric video illustrates.
After collaborating on a remix together, American producer GOLDHOUSE and Swedish art-pop act Be The Bear decided to take it one step further and work on something entirely new. Going back and forth with ideas, sounds, and lyrics, "Ruler" was eventually born.
About Be The Bear
Be The The Bear is the nom de plume of Swedish artist and producer Christina Wehage. She is also the founder of the record label Loud Attic Records. Wehage is a true one-woman music machine with a bubbly yet clever pop sensibility and an avant-garde persona reminiscent of Bjork and AURORA.
Her debut single “Erupt” was released last year and scored success right off the bat, landing placement in a TV commercial for Volvo and climbing the iTunes charts in Sweden. Her sophomore release "I Don't Want To" was released in early August and was instantly added to Spotify's highly-coveted New Music Friday.
The alias Be The Bear derives from Wehage’s childhood fear of bears and recurring cold-sweat nightmares. “I used to dream about them every night, chasing me up old wooden staircases. When dreams come back again and again, I think it’s because you’re trying to deal with something. I wasn’t facing my fears and challenging myself”. Christina adopted the totem of the wild bear, creating a powerful musical persona for herself.